Nikon, NYC SALT extend partnership to help student artists

 Nikon Inc. announced the renewal of the brand’s long-standing partnership with NYC Salt, an organization that creates opportunities in the visual arts and pathways to college and careers for underserved New York City youth with diverse backgrounds. The multi-faceted partnership includes mentorship, financial support, equipment donations, and access to the latest mirrorless Nikon cameras and lenses. Nikon has also unveiled a new limited edition NYC Salt x Nikon Camera Strap and Hot Shoe Cover Kit, designed in collaboration with students in the program.

“We are incredibly proud to continue supporting the powerful mission and values of NYC Salt, as well as the next generation of visual artists,” said Fumiko Kawabata, Senior Vice President of Marketing and Planning, Nikon Inc. “By providing access to professional tools, mentorship, and creative platforms, our hope is to help students build confidence and momentum toward lifelong creative careers.”

“At NYC Salt, we believe that access to opportunity should never be determined by zip code or circumstance. Nikon’s continued partnership makes it possible for us to put professional tools, mentorship, and real-world experience into the hands of students who are hungry to create,” said Alicia Hansen, Founder and CEO of NYC Salt. “Together, we’re building a more inclusive creative industry one student at a time.”

The new NYC Salt X Nikon Camera strap and Hotshoe kit is based on six original designs inspired by the work of NYC Salt students to support the student artists and bring awareness to the program. The students were invited to share their visions of New York City from gritty sidewalk textures to bold colors and abstract impressions of urban life which were transformed into striking accessory designs. This project serves both as a creative platform and an educational experience, allowing students to see their work evolve from concept to production. In addition to a high-quality strap, the kit also comes with a matching Hotshoe cover that adds a distinct personality and protection to any camera. The kits will be available in March for $69.99 and will be sold exclusively through the Nikon Store. As a limited-time promotion, the NYC Salt X Nikon Camera Strap & Hot Shoe Cover Kit will be available as a bonus for those purchasing a Nikon Z5II body or lens kit from the Nikon Store.